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3 social media specific Goals you can set for your Business

4 Mins read

4 benefits you can get from social media

You might have and run your own personal social media accounts, however, it’s important to understand that running a business social media account is very different, you have to run it as a digital marketer even if you aren’t one. This post will introduce you to specific goals you can achieve on social media platforms.

Goal 1: Build connections with your audience

One goal of brands is to build relationships with their audience and one of the primary goals of social media is to connect people from different spheres of life together on one platform.

Businesses have seen social media as one of the ways they can reach and engage with their existing customers and have also taken advantage of this golden opportunity to build connections with their audience.

If your brand or business has decided to run a social media account and chosen to prioritize connecting with your audience as a goal or objective, the first thing you will want to consider is which social media platforms are best for relationship building. 

If you’re looking to build relationships with your audience, Twitter is a great place to start.

Not only is it one of the most interactive platforms out there, but it’s also one of the best places to connect with people, in short, direct messages. The art of conversation is encouraged on Twitter, and if you’re able to build a relationship with your followers over time, they will be more likely to buy from you and share their experiences with others.

One thing that’s important when building relationships with your audience on Twitter is not just being responsive—but being engaging as well. Responding promptly and keeping the conversation going will make it much easier for your followers to get excited about what you have to offer them and make them want to buy from you.

If they are mentioning you because of an issue with an order, provide them with helpful, empathetic, and supportive customer service. Possibly the most important thing to remember while engaging with users online is to always make sure you are being authentic to your brand’s voice. Your followers will come to expect a certain voice, and they will recognize you for it.

Goal 2: Target new customers

If your goal is to target new customers, you may find some success on an image-based photo and video-sharing platform like Instagram. This is a good place to show people your product, rather than telling them about it because everything on Instagram is visuals (Pictures, videos, infographics, and all). To target new customers, it is a good idea to tell your brand and product’s stories using interesting and dynamic visuals.

Instagram is effective for selling your brand because its users spend significant time on the platform learning, being inspired, shopping, testing new things out, and so much more. 

Goal 3: Drive traffic to your website

Businesses also make use of social media to drive traffic to their website. They use social media platforms to attract and recruit followers and then direct them to their website to complete their customer journey. If you want to drive traffic to your website, consider a social media platform that allows you to share articles, links, products, images, and reviews, like Facebook. If the content you are sharing feels fresh, informative, and links back to your landing page, users will be more likely to click on it and end up on your webpage. If users like what they see on your page, they may share your content themselves, possibly resulting in even more website traffic. 

When using a platform like this, it’s especially important to couple your brand’s voice and visuals together in a cohesive way. Your content all needs to feel purposeful and relevant, and draw users in, if you want to encourage website visitors. If you do this correctly and include satisfying visual elements like videos or graphics on your page as well as share interactive content like polls and polls with results that are close to the prototype, your site will be more popular than those of competitors who choose not to be creative or use graphics.

Note: Not all social media platforms allow you to easily share links to landing pages and other content, but doing so can be a great way to drive traffic to your site. 

Benefits of Social media Marketing

  1. Engagement: social media is a place where you can be proactive about building relationships and engaging with your audience. Instead of waiting for users to reach out to you, you can actively seek out authentic connections and communication within your community of followers. Unlike websites, social media is a good place to engage your customers, and a good place to optimize for genuine feedback from your customers.
  2. Influencer Marketing: social media is a unique platform where brands can leverage other users with large followings to tell their stories as well. For example, a business or brand can make use of an influencer or celebrity to market its product. Influencer marketing is an effective tactic to target new customers. Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. When an influencer introduces your brand to their followers—a group of people who may not know about you yet—this can be really helpful for targeting new customers.

If you prioritize influencer marketing, make sure your partners have audiences that will be interested in your product once introduced to it.

  1. Social media Ads: Social media platforms give people the opportunity to run ads to reach new audiences. This strategy is sure to increase your business followership.
  2. Drive traffic to your website: With social media helps you attract potential customers, making them interested in your brand and then you can recruit them into paying customers by driving them to your main website where they get to know you more.


You will likely choose to prioritize certain platforms over others depending on what your company’s goals and objectives are. However, you should feel free to push the same initiatives and campaigns on varying social channels as well. If you have goals that you think can be achieved on a few different platforms, you will still want to customize the content to be exactly what your audience on each platform wants.

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