New post Need visibility? Apply for a FREE post for your Startup.  Apply Here


Mobile Advertising: Benefits and Helpful Tips on How to run it.

2 Mins read

These days, people spend more time looking at their smartphones than they do on computers. Mobile devices allow people to stay constantly connected. And are helping them become smarter, savvier shoppers.

As people spend more and more time on their mobiles, smart businesses are catching on and increasing their mobile advertising in order to reach new customers.

What you will learn

In this post, you’ll learn about:

  • Benefits of mobile-specific marketing
  • Mobile opportunities available to advertisers
  • Challenges to effective mobile advertising

Benefits of Mobile-Specific Marketing

Advertising to users on mobile devices can help you achieve a lot of different things. 

  1. Increase Conversion: People that visit your site or click your ad can phone calls you and make inquiries if they are convinced, they need your goods or services
  2. Increase Visitors: Effective mobile marketing can drive more people into your shop or website. 
  3. Increase your mobile app download 

Mobile opportunities available to advertisers

Mobile advertising gives you a lot of unique opportunities such as;

  • Connect with potential customers: For instance, you can target potential customers based on age, sex, status, location, or interest
  • Show up in search results: Read our post on how to show up on search results.
  • Appear when people search key terms related to your business or industry: Say you’re a plumber and you want to target homeowners who might need your services. Your search ads might appear when people search terms like: plumbers near me or kitchen sink clogged.

Helpful Tip to Run Effective Mobile advertising

  1. Focus on shorter keywords and phrases mobile users might search for. Remember, many people are all thumbs when it comes to typing on their phones! They’re not searching the same way they do on a computer. They’re much less likely to search for detailed, long phrases. 
  2. Use display ads to target people who are browsing mobile sites. The ads can appear in the text, image, or video form, on those websites.
  3. Your message should be clear and Relevant content: Since mobile ads are naturally small, they should present a strong, concise message with a clear call to action.
  4. Advertise to people while they are using mobile apps. For example, if you want more people in your local area to know about your plumbing services, you can run ads to show on mobile Apps you think people interested in Plumbing service might be.
  5. Have a mobile-friendly website: Running brilliant ads is only half the battle. It’s equally important to have a mobile-friendly website, or your impressive ads on Google or Facebook could still fall flat. Because your mobile ads will send people to a site that hasn’t been optimized for their device. Leaving them with a less-than-stellar customer experience. 
  6. Make use of customizing ads to make your ads work across a variety of screens: remember that not all mobile devices are the same. Using customizing ads will make your ads work well across a variety of screens. One way to do this is to use short, clear text in your ads.
  7. Make use of ad extensions. This will help people call you, or get directions to your shop’s address.


Just remember: these days, people are using their mobiles more than ever. So, it’s important to think about how you can reach them while they’re using those devices. You can advertise on search results, other websites, social networks, or even within apps.

To get the most out of your ads, you’ll want to have a well-considered overall approach to marketing on mobile devices. If you stick with us, we’ll cover the world of mobile advertising in much more detail.

Don’t miss any tech news ever!

We don’t spam! Read our privacy policy for more info.

339 posts

About author
There's this unexplainable joy I get whenever I write, knowing fully well that my copy will transform people's life and destiny. This rare feeling elates me and encourages me to write more value-packed pieces. I think a divine being has possessed me to write, that is why I write, Therefore, I will advise every of my piece should be regarded as a divine message.
Related posts

OPPO Unveils The F27 Pro+ 5G, India's First Damage-proof Smartphone With An IP69 Rating

2 Mins read
We are in the age of digitization, hence the use of smart devices are seen as the new normal. Virtually everyone you…

What You Should Expect From WhatsApp beta For iOS

1 Mins read
One of the most common social applications we use on a daily is WhatsApp. With its over 3B active users, the quest…

Everything You Need To Know About iOS 18

3 Mins read
Though unofficially released by Apple, but based on previous updates and rumors, Apple’s latest mobile operating system, iOS 18, is set to…
Newsletter Subscription

🤞 Don’t miss any update!

We don’t spam! Read more in our privacy policy

Join our Telegram channel here -

Leave a Reply

Now you knowRandom

Is Facebook Withholding The Key To Metaverse Development?