New post Need visibility? Apply for a FREE post for your Startup.  Apply Here


Meta will soon start showing targeted Ads to WhatsApp Users

1 Mins read
  • WhatsApp could display ads inside the app in the future
  • WhatsApp Head Confirms Potential for Ads in Specific App Sections
  • WhatsApp is yet to announce plans to show ads to users

In a recent interview with Brazilian publication Folha de S. Paulo, WhatsApp Head Will Cathcart revealed that the messaging giant is considering the inclusion of advertisements in certain sections of the app. However, he emphatically clarified that ads would not infiltrate the main inbox or chats, alleviating concerns for users who value an ad-free messaging experience. The potential placement of ads, according to Cathcart, could occur in other areas, specifically in channels or statuses.

In an interview with Folha de S. Paulo (in Brazilian) Cathcart stated Cathcart assured users that the core messaging experience, comprising the inbox and chat interactions, would remain devoid of ads. He stated, “The reason I qualified the answer is that there could be ads in other places — channels or statuses. For example, channels might charge people to subscribe, they might be exclusive to paid members, or the owners might want to promote the channel. But no, we won’t place ads in the Inbox.”

This revelation follows a report from two months ago, where WhatsApp refuted claims that it intended to introduce ads to monetize its service. The clarification by Cathcart seems to align with the company’s commitment to maintaining a clean and unintrusive messaging environment for its users.

While the specific sections where ads might appear, such as Status or Channels, were acknowledged, no timeline or detailed plans for the implementation of this potential advertising strategy were disclosed by WhatsApp.

It’s worth noting that WhatsApp has explored the idea of integrating ads in the past. Reports in 2019 suggested plans to introduce ads through the Status feature, akin to stories on platforms like Instagram and Facebook. The platform, currently boasting over 2 billion users, monetizes through business messaging features, enabling companies to connect with WhatsApp’s vast user base.

In August 2020, reports were indicating WhatsApp’s intention to display ads by leveraging phone numbers to align users’ Facebook and WhatsApp accounts, delivering targeted advertisements. The proposed timeline for this move was contingent upon the completion of the unification of WhatsApp, Instagram, and Facebook Messenger.

As WhatsApp navigates the delicate balance between user experience and monetization, users can expect the company to carefully implement any ad-related features, ensuring that they complement the app’s functionalities without compromising its core appeal.

Don’t miss any tech news ever!

We don’t spam! Read our privacy policy for more info.

265 posts

About author
There's this unexplainable joy I get whenever I write, knowing fully well that my copy will transform people's life and destiny. This rare feeling elates me and encourages me to write more value-packed pieces. I think a divine being has possessed me to write, that is why I write, Therefore, I will advise every of my piece should be regarded as a divine message.
Related posts

WhatsApp introduces secret codes for Chat Privacy

1 Mins read
WhatsApp, owned by Meta, has introduced a feature called “Secret Codes.” The feature was developed to enhance the security of locked chats….

Google Messages upgrades with custom bubbles and AI to Mark 1 billion RCS users

1 Mins read
Google’s default Android messaging application, Google Messages, has records over 1 billion monthly active users using Rich Communication Services (RCS). To celebrate…

Google launches .meme domain; creating a dedicated space for internet humour

1 Mins read
Interesting times have arrived for meme lovers, as Google introduced a new online space with the launch of the .meme domain. This…
Newsletter Subscription

🤞 Don’t miss any update!

We don’t spam! Read more in our privacy policy

Join our Telegram channel here -

Leave a Reply


WhatsApp is Working on Alternate Profile Feature and Video Forward and Playback Gesture