Interesting times have arrived for meme lovers, as Google introduced a new online space with the launch of the .meme domain. This top-level domain is set to become the epicenter for all things meme-related, providing a dedicated platform for meme enthusiasts and creators.

The .meme domain kicked off its Early Access Period (EAP) this week, allowing users to secure their own slice of the internet meme space. During the EAP, various partners, including meme-centric sites like Know Your Meme and GIF specialist Tenor, have claimed their domains. Notable mentions include knowyour.meme, stonks.meme, find.meme, and create.meme.

The domain has also found a home for iconic cat-themed memes, with sites like grumpycat.meme, nyancat.meme, and keyboardcat.meme taking their place in the .meme universe.

Google envisions the .meme domain as a dynamic and creative space where users can share relatable moments, express complex feelings, and even spark social movements through the lens of internet phenomena. The Early Access Period comes with varying fees, decreasing daily until December 5th, when the domains will be available at a base annual price through different registrars.

Read also: Amazon joins AI race; unveils AI-powered image generator

However, the introduction of .meme has sparked some concerns. Critics worry that corporations might misuse the domain, commoditizing internet culture for commercial gains. The fear is that large brands may exploit memes, turning them into marketing tools, potentially diluting the organic and ownerless nature of these online jokes and ideas.

The .meme domain is planned to become publicly available on December 5th. Interesting times to be alive!