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Twitter to Share Ad Revenue with Creators: How the New Program Works

2 Mins read

Twitter has announced a new program that will allow creators to share in the ad revenue generated from their tweets. The program, called “Creator Ads Revenue Sharing,” is currently only available to creators in the United States who have at least 5 million impressions on their tweets in each of the last three months.

To participate in the program, creators must opt in and have a Stripe payment account. Once they are enrolled, they will receive a share of the ad revenue generated from ads that appear in their reply threads. The amount of ad revenue that creators earn will vary depending on the number of impressions their tweets receive and the type of ads that are served. Creators can earn amounts ranging from a few thousand dollars to nearly $40,000 for accounts with a few million followers

Twitter says that creators can expect to earn “a meaningful share” of the ad revenue. The company also says that it will keep 30% of the ad revenue generated from the program. To make it even more interesting, Musk said in a tweet that payouts are cumulative going back to February, when the program was first announced.

The move is a significant one for Twitter, as it is the first time that the company has offered creators a way to directly monetize their tweets. The program is likely to be popular with creators, as it gives them a new way to make money from their work.

It is also a sign that Twitter is committed to making money from its creator community. The company has been under pressure to find new ways to generate revenue, as its advertising business has been slow to grow. The Creator Ads Revenue Sharing program is one way that Twitter is trying to address this challenge.

The program is still in its early stages, and it is therefore, too early to say how successful it will be. However, it is a positive development for creators and for Twitter, and it can help to attract more creators to the platform and make it a more attractive place for advertisers.

The Creator Ads Revenue Sharing program comes at a time when Twitter is facing serious competition and dwindling traffic. Meta, Facebook’s parent company, recently launched a Twitter lookalike which went ahead to garner 100 million users within the first few days of its launch.

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When I'm not reading about tech, I'm writing about it, or thinking about the next weird food combinations to try. I do all these with my headphones plugged in, and a sticky note on my computer with the words: "The galaxy needs saving, Star Lord."
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