Koo, an India-based social media app that competes with Twitter, has integrated ChatGPT from OpenAI to make posting easier, its co-founder told Reuters.

Mayank Bidawatka, a co-founder of Koo, said users will be able to use ChatGPT directly within the app to draft posts about current events, politics, and pop culture.

“This will help creators get inspiration on what to create,” he said. “They could ask (ChatGPT) for the trending news in their region and then write their thoughts.”

Last month, tech giants Microsoft and Alphabet’s Google each announced their own generative AI chatbots which can synthesize information across the web in response to searches. Snap Inc, which owns photo messaging app Snapchat, also introduced a chatbot that was trained to have a fun and friendly tone.

Bidawatka said Koo will be the first platform to integrate the technology into the ability to compose posts. Users can either type their prompts into the ChatGPT tool or use Koo’s voice command feature.

About 20 percent of Koo users actively create content on the app and the ChatGPT integration could help increase that figure, he added.

The feature will roll out first to verified accounts on Koo and eventually become available to all users.

In a demo to Reuters, the tool drafted a post using a quote from Albert Einstein and included three related hashtags.

Koo will also explore adding labels to indicate whether a post was created with the help of ChatGPT.

“I think people should know if content is AI-generated,” Bidawatka said.

The Koo team continues to innovate to provide its users with multiple features for the first time in the world. Some of these features include free self-verification, talk-to-type posting, and editing posts.

Koo is also looking to roll out the Multilingual Koo feature, which will enable users to post simultaneously in multiple languages. 

Meanwhile, the company has also introduced Koo coins, which is a loyalty programme to reward users every day to increase engagement on the platform