Macy’s, a US retail giant, will hold its Thanksgiving Day celebrations in the metaverse. The Macy’s parade balloon is the inspiration behind the first-ever NFT launched in honor of the parade’s 96th anniversary. The virtual parade will feature NFTs from five projects — Boss Beauties, Cool Cats, gmoney, SupDucks, and VeeFriends. Macy’s Web3 experience will be launched on November 24 on the OnCyber platform and will be accessible via desktop as well as mobile platforms. Last year, Macy’s released a genesis collection for the parade. Each of the NFTs released at the time were inspired by Macy’s parade balloons that debuted years ago.
“As we countdown to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors, and our highly engaged Discord community,” said Will Coss, executive producer of Macy’s Thanksgiving Day Parade.
As part of Macy’s Thanksgiving Day parade in 2023, Macy’s plans to let people vote for their favorite NFT creators so that one of these designs will be transformed into a high-flying balloon.
Funds raised from the sale of these NFTs will be donated to the non-profit organization Big Brothers Big Sisters of America.
The virtual parade experience will be accessible for metaverse visitors till December 4.
“The first 100,000 fans who vote will receive a free Macy’s digital collectible. No purchase or claim to an NFT collectible is necessary to vote. Minting a virtual gallery pass will cost $50, with 100 percent of the purchase price benefitting Big Brothers Big Sisters of America (BBBSA). By employing NFT technology in this way, Macy’s is helping create a brighter future for young people,” the official blog from Macy’s said.
The initiative has been launched in partnership with the Media. Monks and Transparent House agencies.
In recent times, the NFT collections by several brands have roped-in millions of dollars.
A total of $260 million has collectively been bagged by high-end luxury brands including Nike, Gucci, and Dolce & Gabbana with the sales of their NFT pieces, a Dune Analytics report claimed in August.