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Google ad: Categories, Types, and Benefits you must know

4 Mins read


Google is the world’s most visited website with over 3.5 billion monthly active users. It’s so popular, in fact, that it’s even one of the most-searched terms on Bing. That means there are millions of people using Google every day—and they’re looking for products and services just like yours!

Google ad is one of the ways Google generates revenue, it gives companies the opportunity to advertise their products and services to their users.

Google Ads are a great way to get your business the attention it deserves, So why not take advantage of this opportunity? Google Ads allows you to advertise your products or services directly to these people while they’re looking for something they need. You can even target those ads based on their location, gender, age-range, and other factors so you reach exactly who you want to reach.

Read also: Twitter for Business: Enhance your Twitter Marketing Goals with Twitter Ads

Questions to ask before drafting ad copy

  • What underlying needs does this consumer have?
  • How will I serve it well?

Categories of Google ads

Google advertisers have access to

  1. Google search network: contents from websites and optimize with keywords they are searching for.
  2. Google display network: Visual Contents e.g images, banners, infographics. included in a blog post, website content, social media content, and all.

These also apply to how ads are placed and how they appear, marketers can choose to place ads on the search network using text ads and on the Display network using images and videos.

Paid search advertising is one of the most popular forms of PPC advertising in which brands pay (using an auction-based model) to have their ads displayed above and below organic search engine results when users search certain keywords.

For example, a search for “Online Doctor” showed this text ad above the organic results on Google’s SERP:

This type of ad is mostly run by Websites and blogs. for example, if you want to increase your brand awareness or site authority in a niche let’s say for example Online Doctor, you might want to run search ads.

for instance, if Avila naturalle wants to increase its brand awareness they have two options;

1. Pay Google to rank their website whenever someone searches for a skincare product or

2. Write a blog post about skincare- even that carries two options which are; 1. Write a blog post and optimize it with SEO or 2. write a blog post and run a search ad to rank it high.

As you can see the vacancy which literally means no one is bidding for the keyword, so they can do well to run a search ad based on the keyword.

Search network key benefits

  1. Gaining an advantage over organic listing
  2. Reaching consumers actively searching for your specific product

Display advertising refers to the process of advertising a product or service through visuals like images and videos on the Google display network. Display ads appear across the entire GDN — over 2 million sites reaching over 90% of online users. They can show in multiple places on social media, such as natively in news feeds or on the side of the main feed:

Display ads can be run by anyone to achieve their marketing goals, however, it is mostly used to increase sales because of their unlimited reach.

Examples of Display ads

Display Banner ad Display ad on Facebook Display ad on Gmail

Display ads on the search network

Display network key benefits

  1. Reaching a wide range of consumers with a broad interest
  2. Building brand awareness and customer loyalty
  3. Increasing engagement with customers
  4. Specific placement targeting

Types of Google ads (ads format)

  1. Text
  2. Text with extension
  3. Responsive
  4. Product shopping
  5. Image
  6. Video
  7. Call only
  8. App promotion

1. Text ads

Text ads are the most common type of search ad

  1. Easy to set up
  2. Typically include headlines, URLs, and descriptive text
  3. Show up on the search and display network
  4. One of the best-performing pay-per-click ads

2. Text ad with extension

Text ad with extension allows you to provide additional information (address, special offers, phone number), etc.

3. Responsive ads

  • Adjust their size, appearance, and format
  • Provide multiple headlines and description
  • Google automatically tests combinations

4. Product shopping ads

  • Contain product and pricing information
  • Require a lot of effort to set up
  • An important element of any e-commerce strategy

5. Image ads

  • Appear in the display network
  • Make up most visual advertisement
  • Can be static or animated

6. Video ads

A video ad appears as a standalone or within another video

7. Call-only ad

  • Allows potential customers to call your business directly from an ad
  • Useful for driving business via mobile device

8. App promotion

Promote your app on many platforms

Benefits of using Google ads

  1. Ability to target your ads: Google gives you the luxury to target you’re a specific category of people. It helps you set who and who you want to let see your ads. Metrics you can use to target your audience
  • Keywords
  • Location
  • Language
  • Demographics
  • Interest
  • Select display timing
  • Target devices such as mobile-only or mobile and desktop
  1. Control your budget: you also have the free will to set your budget. that is how much you are willing to spend on the ads. You can set a daily, weekly, monthly, or overall budget depending on how much you are willing to spend.
  • No minimum advertising spend
  • Pay per click model
  1. Measure your success: you can also measure your ads to see how it is doing, perhaps achieving their goal or lagging behind.
  • Track every action
  • Identify cost per click
  • Identify cost per action
    • 65% of Ads clicked have buyer intent keywords (buy, shop, purchase, get, cheap, for sale)
    • 90% of internet users see Google display ads worldwideUnderstand behaviors with analytical tools


      Google Ads are one of the best ways to get more traffic to your landing pages, generating more leads and more sales. If you are still sitting on the fence and wondering about whether you should invest in these ads, here are eight interesting facts about Google Ads that might help you make up your mind.

      • Google Ads Revenue is over $116 Billion
      • In 2019 Google’s advertising revenue was over $116 billion. That’s a lot of money!
      • Google Ads Convert 50% Better Than Organic Search Results
      • If you’re not already using Google Ads to promote your products or services, you’re missing out. According to Forbes Magazine, Google Ads convert 50% better than organic search results. That means that if you’re paying per click with an ad campaign, it has a better chance of bringing in revenue for your business than if you rely only on organic search results.
      • Average ROI is 200% on Google Ads Campaign Spending or a 2:1 Ratio
      • You may be thinking “why would I want an ad campaign when I can just use organic search results?” Well, according to Forbes Magazine, Google Ads offers an average return on investment (ROI) of at least 200%.

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There's this unexplainable joy I get whenever I write, knowing fully well that my copy will transform people's life and destiny. This rare feeling elates me and encourages me to write more value-packed pieces. I think a divine being has possessed me to write, that is why I write, Therefore, I will advise every of my piece should be regarded as a divine message.
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