Co-founded by L’anamour and 8an, /Reach is pioneering a simplified, automated, and permissionless protocol for quality engagement rewards, driven by the $REACH token. The protocol empowers brands, projects, communities, and individuals to harness the network effects of a sizable, vetted, and audited audience to naturally amplify their essential content and receive rewards in return. All rewards contributed by creators are redistributed back into the network. This integration enables users and businesses to break through the Twitter algorithm and effectively promote their content to specific audiences.

The /Reach protocol has already attracted interest from major gaming and media players beyond the web3 sphere, signaling a planned expansion for growth. Following a successful beta phase that involved onboarding over 6,000 users, the company is gearing up for its full launch on Monday, December 18th, at 14:00 EST, powered by the $REACH token.

The Social-fi innovation company /Reach has successfully secured $1 million in seed funding with notable backers including Seedphrase, Zeneca, Pranksy, Gmoney, Dingaling, and Mooncat2878.

8an, with a background as a former venture developer at Rocket Internet, a founding team member at Numan, and co-founder of the art fractionalization protocol Particle, brings valuable expertise to the project. L’anamour, a former private equity investor and founder of the vintage photography platform FocusBloc, complements the team’s skills. The $1 million raised on chain during the seed funding round speaks to the strong support from backers who have experienced the impact of the /Reach protocol during its beta phase, including Seedphrase, Zeneca, Pranksy, Gmoney, Dingaling, Canary Labs, NxGen, PunkDAO, and Mooncat2878. Their participation underscores the potential of /Reach in revolutionizing communication strategies on social media platforms.