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London-Based Fitness Tech Startup Magic Raises £1.9M In Seed Funding

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London-based fitness tech startup, Magic, has successfully secured £1.9 million in funding to bolster its operations and further its development efforts. The funding round was backed by prominent investors such as Fasanara Capital and SFC Capital, a testament to the company’s potential in the fitness technology market.

At the helm of this innovative startup is CEO and co-founder Varun Bhanot, whose vision has driven the creation of a groundbreaking product – a hologram wall mirror that revolutionizes home workouts. This cutting-edge mirror employs advanced AI coaching technology, projecting virtual fitness coaches onto its surface to guide users through their exercise routines with unparalleled precision and efficacy.

One of the mirror’s key features is its ability to provide real-time, Instant Form Feedback. As users work out in front of the mirror, the AI coach analyzes their movements, repetitions, posture, pace, and range of motion, offering immediate feedback and corrections to ensure that each exercise is performed correctly and safely. This invaluable feature ensures that users can optimize their workouts, reducing the risk of injury and maximizing their fitness progress.

In addition to form feedback, the mirror also incorporates Rep Counting capabilities. This means that users can keep track of their repetitions effortlessly, as the mirror digitally displays the ongoing count on the screen in real-time. By removing the need for manual counting or the use of external gadgets, Magic’s hologram wall mirror streamlines the workout experience, enabling users to focus solely on performing the exercises and pushing their limits.

Furthermore, the mirror serves as a comprehensive Progress Tracker, recording and analyzing the users’ movements over time. By capturing data on repetitions, exercise consistency, and performance improvements, the mirror helps individuals monitor their progress effectively. This feature acts as an essential motivator, encouraging users to stay committed to their fitness goals and providing tangible evidence of their hard work paying off.

Magic’s hologram wall mirror marks a significant step forward in the fitness technology sector. Traditional home workouts often lack the personalized guidance and monitoring that are available in a gym setting. With the advent of this innovative fitness solution, users can now enjoy the benefits of expert coaching in the comfort and privacy of their own homes.

The recent funding injection of £1.9 million will play a pivotal role in driving Magic’s expansion and development plans. The company aims to scale its operations and enhance its product offering to reach a wider customer base. With the continued support of notable investors like Fasanara Capital and SFC Capital, Magic is well-positioned to disrupt the fitness tech market and redefine the way people approach home workouts.

In an interview, Varun Bhanot expressed his excitement about the future of Magic. He emphasized the company’s commitment to revolutionizing the fitness industry by creating innovative, user-friendly products that empower individuals to achieve their fitness goals effectively. Bhanot also highlighted the company’s dedication to leveraging cutting-edge technology to enhance the workout experience and make fitness accessible to all.

As the demand for at-home fitness solutions continues to soar, Magic’s hologram wall mirror arrives at the perfect time to meet consumers’ evolving needs. With the ongoing global shift towards prioritizing health and wellness, the startup’s product aligns perfectly with the current fitness trends.

Beyond individual users, Magic also envisions collaborations with fitness studios, gyms, and wellness centers. By partnering with these entities, Magic can potentially expand its reach and impact, bringing its advanced fitness technology to a broader audience. This mutually beneficial approach allows fitness establishments to offer their clients a unique and innovative workout experience, while Magic gains valuable exposure and user feedback.

In conclusion, Magic’s successful funding round of £1.9 million paves the way for an exciting chapter in the fitness tech industry. With its revolutionary hologram wall mirror, the London-based startup has the potential to transform how people approach home workouts. By combining AI coaching technology with real-time form feedback, rep counting, and progress tracking, Magic empowers users to achieve their fitness aspirations efficiently and safely. With the support of prominent investors, the company is well-equipped to expand its operations and make its mark on the global fitness market. As the world embraces a culture of health and wellness, Magic’s cutting-edge fitness solution is set to play a significant role in shaping the future of at-home workouts.

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We are the same, we may only be different in our experiences, values and exposures. Technology is a big part of my experience, learning is one of my values and writing my credible means of exposure.
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