Microblogging site, Twitter, is working on plans to increase the bill for Twitter Blue users. The directive to up the charges for the optional ads-free version of Twitter was made by billionaire, Elon Musk, barely days after concluding his acquisition of the bird app.
Following the implementation of the price review, Twitter Blue, which is currently charged at $4.99 per month, will be increased to $19.99 per month, according to reports.
Twitter Blue subscription launched worldwide almost a year ago as a way to view ad-free articles from some publishers. The feature also allow the subscribers to make other tweaks to the app, such as having a home screen icon with different colour, and posting videos longer than 2 minutes 20 seconds.
According to a report by The Verge, as soon as the new price regime begins, verified users will have up to 90 days to subscribe to Twitter Blue, or lose their verification badge.
Prior to the conclusion of the acquisition process, Elon Musk has made it clear that he intends to remodel the way Twitter verify accounts, and also finger bot accounts. Musk has always been vocal about how Twitter was being run, especially with issues around bot accounts.
In addition to the increased subscription price for Twitter Blue, Musk has also issued a notice to employees working on the project, informing them that the project should be ready for implementation by the 7th of November, or they lose their jobs.
With only a few days as the owner of the bird app, and the “Chief Twit,” Elon Musk has hit the ground running, running modifications, and giving Twitter a facelift. Twitter, in the past few days, has succeeded in changing the homepage for users the logs out of their accounts.
Musk has also imported Tesla engineers into the advisory board of Twitter, clearing the path for a cascade of layoffs. The layoffs, which is targeted at middle managers and engineers who have not had recent contributions to Twitter code base, is expected to begin this week. Recall that Musk has recently fired CEO, Parag Agrawal; CFO, Ned Segal, and two other top executives.
Musk plans to grow Twitter revenue such that subscription based services account for 50% of the company’s revenue.