Writing a great ad is nothing but a necessity in your ad campaign, it is one of the first stages of your ad campaign but also the most important part of it, the success of your ad campaign is based on how appealing your ad is to your target audience, writing a great ad is so tasking that many marketers opt for professional copywriters to help them out and copywriters charge a fortune for it. You might think writing a great ad is not a big deal but I want you to know that No matter how great, how focused, or how relevant your ads are people won’t click them if it doesn’t appeal to them, your ads should tacitly force the target audience to click them.
While it is widely known that writing highly effective ads is the work of copywriters, does that mean you can’t write one yourself?
Yes, you can write one yourself but keep in mind that certain tips and tricks can help you improve the quality of your ad as well as make sure people will be more likely to click on them. In this article
In this article, I will give you 6 tips to write an effective ad
Six tips for effective ad
1. Have a clear objective behind why you are creating this particular advertisement
What exactly do you want to achieve running the ad (sales, traffic, awareness), etc. Refer to the Google ad article for more info.
2. Use vivid imagery to make your message more profound:
Running ads on the display network allows you to add images to your ads. You should include images in your ads unless you’re a blog site competing for a keyword on the Google search network. There Is a saying that images speak a thousand words. Use it to your advantage.
3. Highlight what makes you unique:
Take time to get down all the details about what makes this product different from similar ones and convince readers why they need this product over others.
Questions to answer
- What makes you stand out?
- What is your unique selling point?
- What key features does your product have?
- What is the motivating factor for your persona?
4. Use a call to action
- What do you want people to do? E.g. Book now, Order now, sign up, etc.
- Make sure your landing page is relevant to the target audience.
5. Use sales terminology
- Display your price, promotions, or exclusives
- Create urgency: Creating urgency will breed FOMO (Fear of missing out), people will want to get hands-on the product before it runs out of stock, and they will want to apply before spaces are filled up. You can use terminologies like; 25% off today, limited quantity available, and offer last till stock last, and so on.
- Add pricing information.
6. Match your ads to your keywords
- Include keywords you are targeting in your description
- Demonstrate ad relevance
- Text may appear bold for more attention.
Other tips
Match your ad to your landing page
- Make it easy for your customers to find what they are looking for
- Make sure the offer is available on the page. It shouldn’t be out of stock
- People will leave if they don’t find what they are looking for
Experiment
- Create three or four ads for each ad group
- Google automatically favors the best ads
- Remember to stay on them