Videoconferencing giant, Zoom, unveiled a new product during its second Work Transformation Summit. The product, which is called Zoom IQ for Sales, was made with salespersons in mind.

The product was designed such that it uses Artificial Intelligence (AI) to analyze sales meetings, and produce actionable insights from the meeting.

The feature, which is integrated into Zoom, help companies to note important highlights that could have otherwise be missed during a meeting, thereby empowering marketers, and sales personnel to improve crucial interactions with customers.

“Zoom is always searching for ways to help our customers elevate their end customers’ experience and Zoom IQ for Sales is the latest development in that journey. Zoom IQ for Sales … [can] identify opportunities, assess risks and ultimately enable and improve sales team performance. It uses natural language processing models to process post-meeting transcripts and deal progress data, generating insights for sales reps and managers,” Josh Dulberger, Zoom’s head of product, data and AI, said.

Zoom also announced the introduction of Zoom Events & Webinar Enhancements – the all-in-one platform that allows brands to create virtual and hybrid experiences. The company also unveiled Webinar reactions and webinar session branding, which is designed for people who intends to make presentations to a large audience.

In recent years, Zoom has invested heavily on its AI technology. Last year, Zoom introduced Immersive view. Immersive view uses AI to make meetings look more like physical meetings. This is done by enabling meeting participants to choose a background that suits their meeting.

“Every interaction counts in a video-first world – whether it’s a call with a customer service agent, a video meeting with the sales team, or a hybrid event with customers and prospects. World-class customer engagement is where competitive differentiation happens,” Oded Gal, Zoom’s Chief Product Officer, said.

“Following our recent launch of Zoom Contact Center, Zoom IQ for Sales, and our latest Zoom Events innovations mark further steps in Zoom’s journey to establish new heights for customer experiences and flexible collaboration across the workforce,” Gal added.

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Few years ago, the status quo for business and sales got a hit that brought about changes in the way things were being done. Offices went from physical operations and meeting, to virtually everything being virtual.

Sales also took the hit, with e-commerce website gaining more traffic, and inadvertently, more sales. This resulted in the boost in sales for e-commerce companies like Amazon, AliExpress, Konga, Jumia, and others.

With offices unable to have physical operations, they depended on videoconferencing platforms like Zoom to perform meetings. Zoom got the early worm after the pandemic struck, giving it a headway over other videoconferencing platforms.