Integrated Customer Experience Management solution provider, Ajua, has announced its acquisition of fintech platform, WayaWaya.

Wayawaya is a Kenyan-based Artificial Intelligence and Machine Learning known for its innovative Janja platform. Wayawaya enables borderless banking and payments across apps and social media platforms, for an undisclosed sum.

Teddy Ogallo, WayaWaya founder and lead Janja product builder, also joins Ajua as VP of Product APIs and Integrations.

With the acquisition of WayaWaya, Ajua would be able to integrate Janja into its system to automate its customer experience journey.

This, according to Ajua, would be done by integrating janja.me into its product stack. This would enable the AI built by Wayawaya to close the customer experience loop, and giving SMEs the ability to automate responses and give the customer what they want, when they want it.

Currently, Wayawaya has been providing both individuals and businesses with intelligent messaging services, across social media platforms, including Whatsapp, Facebook messenger, Telegram, and others.

Wayawaya allows its users to automate customer support and make cross-border payments.

Ajua, which was launched in 2012, was built to bridge customer experience gap for businesses on the African continent, and also, to drive business growth.

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Ajua has built a number of innovative products for small and large businesses across Africa, helping them deliver real-time customer feedback at the point of service.

The company said it has provided improved customer experience for businesses with over 45M customers.

The list of companies Ajua partners with include GoodLife Pharmacy, Standard Chartered, FBNQuest, Safaricom, Total, Coca-Cola and Java House.

Speaking on the acquisition, Kenfield Griffith, Founder and CEO of Ajua, said:

“The acquisition of WayaWaya is an important milestone for us, as we make a significant leap in ensuring the customer experience journey for businesses across the continent is seamless. Integrating WayaWaya’s technology significantly complements our product suite and gives us the ability to automate our clients’ businesses and grow their revenues, which is an extremely powerful proposition for our customers of all sizes, across Africa.”