Snapchat Launches Spotlight: An In-app Feature Similar To TikTok

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Snapchat has taken a bold step that seems like a swipe at TikTok’s core feature, bringing the competition to TikTok’s doorsteps.

Snapchat on Monday, officially announced a new section of Snapchat today called Spotlight.

Spotlight is positioned by Snapchat to compete with other social video creation apps like TikTok and Instagram Reels (which was also created to compete with TikTok).

We built Spotlight to be a place where anyone’s content can take center stage, without needing a public account, or an influencer following. It’s a fair and fun place for Snapchatters to share their best Snaps and see perspectives from across the Snapchat community,” Snap said Monday in a blog post.

As a way of pushing engagements, and encourage users to explore the features on Spotlight, Snapchat said it would be giving $1 million everyday to every users whose content make it to the top of the board.

Submit your best video Snaps to Spotlight for the opportunity to earn a share of more than $1 million that we’re distributing to creators every day!” – Snapchat

According to a post credited to Snapchat support, each video posted on Spotlight would be limited to 60 seconds; must be a vertical video, and not infringe on any one’s rights.

The social media company said Spotlight is meant to be a fun, positive experience; and isn’t a place for news or “overtly political” content.

Snapchat released a 30-second video to announce the arrival of Spotlight. The video was posted on YouTube, and has features similar to what is found on TikTok videos.

Currently, Spotlight is only available in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France.

More countries are set to be enlisted on the Spotlight train in near future.

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