New post Thank you for 2021. Expecting a bigger you in 2022 Read More


Application for Tracking Revolution Challenge

1 Mins read

Coca-Cola Africa (Proprietary) Limited has partnered with Disrupt Africa to launch a startup challenge aimed at identifying tech-based solutions measuring the performance of its products in markets largely dominated by informal trade.

The Tracking Revolution Challenge is open to startups from across the continent, offering the chance to pitch in front of Coca-Cola executives for the opportunity to secure a pilot project with the company.

The majority of non-alcoholic ready to drink beverages in these markets are sold through informal retailers, making it challenging for many manufacturers, including Coca-Cola Africa (Proprietary) Limited, to obtain insights into performance using actual real-time data.

While Modern Trade such as hypermarkets and supermarkets are relatively simple to track as information is collected via the scanning methodology at tills, the majority of Coca-Cola Africa (Proprietary) Limited’s products move through informal trade channels, where coverage is not particularly robust.

Coca-Cola Africa (Proprietary) Limited has therefore prioritized the testing of new end-to-end solutions that provide deeper insights into the performance of its brands and competitors, and the Tracking Revolution Challenge is seeking innovative, faster, cheaper and more accurate methods to track retail dynamics.

The company’s tracking methods are currently captured during the channel phase of the product journey. However, its beverages are also heavily consumed away from home. Thus, the most holistic way of tracking would be to also capture the next part of the product journey – from the consumer and ideally as soon as possible from the purchasing moment as this would eliminate “claimed” volumes to actual volumes.

Key metrics Coca-Cola Africa (Proprietary) Limited is looking to track include price, volume sales, value sales, distribution, pack type, geography, and channel type. Executional metrics would also be of interest. The challenge is primarily focused on the Kenyan market, scalability into the rest of the African market would also be beneficial.

Winning startups, which will be given the opportunity to work with Coca-Cola Africa (Proprietary) Limited on trialing their end-to-end solutions, will be the ones that best track sell-out sales of a total basket of goods and key metrics in these Informal and/or On-Premise channels, tracking away from home consumption of beverages in real-time, or both.

Applications are open here until July 21st. Selected startups will be invited to pitch their solutions to Coca-Cola Africa (Proprietary) Limited executives shortly thereafter.

To apply, click here

102 posts

About author
Odeajo Israel is a Software Engineer & Data Scientist. He is passionate about growing the technical communities
Related posts
Now you knowRandomStartups

Saga Raises $6.5 million To Build A Web3 Protocol

2 Mins read
Web3 has been everywhere in the news lately, interestingly, for the right reasons I must admit. We are about witnessing the change…

Kenyan aquaculture startup - Victory Farms - raises $5 million to push its expansion across East African

2 Mins read
Victory Farms, an aquaculture startup based in Kenya, has completed its fundraising round, closing the round with $5 million. The startup, which…

Aave Launches A Web3 Social Media Platform Powered By Blockchain

2 Mins read
The good news of Web3 will continue to be spread until it completely evolves and becomes a blown reality, having fully been…
Get powered up with Techpadi Newsletter

Be the first to know what's happening in the African tech space

Leave a Reply