PalmPay, the pan-African fintech, has appointed Femi Hanson as its new head of marketing and public relations for the Nigerian market, signaling a strategic move to strengthen its position in the country’s competitive digital finance landscape.
Hanson brings five years of extensive fintech marketing experience, having previously led marketing teams at OPay and Moni. His appointment comes at a critical time for PalmPay, which currently boasts 35 million users and 1.2 million onboarded businesses across three countries.
“His deep understanding of the local market and proven track record of driving impactful campaigns will help us strengthen our connection to customers and accelerate our mission of advancing financial inclusion,” said Sofia Zab, PalmPay’s global chief marketing officer.
Hanson holds a Bachelor’s in Psychology and Management from the University of Bradford and an MBA from Rome Business School.
Since entering Nigeria in 2019 with a $40 million seed investment from Tecno, PalmPay has distinguished itself through innovative strategies. A key partnership with Transsion Holdings allowed the app to be pre-installed on millions of smartphones, while its digital lending services – offering interest rates between 15-30% – rapidly gained popularity.
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The fintech particularly benefited from Nigeria’s 2023 currency redesign, emerging as a preferred platform when traditional banks struggled with online transactions. This success was recently recognized by CNBC, which listed PalmPay among the top seven African fintech companies in its 2023 global ranking.
“Joining PalmPay at this stage of its incredible journey is a tremendous honour. I am excited to build on the company’s strong foundation and contribute to its mission of delivering seamless financial solutions to millions of Nigerian consumers and businesses,” Hanson commented, expressing his commitment to driving the company’s mission of advancing financial inclusion.
With Hanson at the helm of its marketing efforts, PalmPay appears poised to further consolidate its position in Nigeria’s dynamic digital financial ecosystem.
