Founded by Neil Shah and Abhi Thanendran, Tilt is a London-based fashion tech company that is setting itself apart in the fashion industry by reintroducing a human touch to online shopping.

The platform’s unique approach combines the convenience of digital shopping with the social and interactive elements of in-person retail, creating a fun and dynamic experience for fashion enthusiasts.

Just recently, the company announced that it has successfully secured $18 million in Series A funding to further enhance its innovative real-time shopping app. This latest funding round was led by Balderton Capital, with continued support from previous investors, including TQ Ventures, Earlybird, and Seedcamp.

With this fresh influx of capital, Tilt plans to accelerate the development of its app, focusing on diversifying its real-time shopping formats. The company’s vision is to revolutionize the online shopping experience by integrating real-time interactions and fostering a sense of community, making the process more engaging and authentic for users.