Founded by CEO Tullie Murrell, Shaped.ai, a New York City-based company specializing in AI-driven recommendation and search platforms for marketplaces, e-commerce, and content providers. The company offers an AI platform designed to help businesses create personalized user experiences that yield measurable outcomes. By analyzing user behavior and content, Shaped enhances recommendations and search functions to boost engagement, conversions, and customer satisfaction. The platform combines AI with actionable insights, enabling businesses to craft user journeys that significantly improve conversion rates and overall customer satisfaction.

Notable clients include Outdoorsy, a marketplace for outdoor travel, which uses Shaped to enhance the relevance of its search results through real-time session information and personalization. Trela, a grocery delivery app in Brazil, leverages Shaped to optimize product discovery within its marketplace.

The company recently announced that it has successfully secured $8 million in Series A funding. The funding round was led by Madrona Ventures, with additional participation from Y-Combinator and key executives and founders from Karan Mehandru, Managing Director at Madrona, will join Shaped’s board of directors as part of this investment.

According to the company, the funding will be used to scale the company’s operations and further develop its platform.