Facebook parent company, Meta, has finally unlocked the doors to Facebook monetization for content creators across Nigeria. As of June 27, 2024, Nigerian creators can now turn their passion into profit, tapping into a range of revenue streams previously out of reach.

This long-awaited development fulfills a promise made by Meta’s President of Global Affairs, Sir Nick Clegg, during his visit to Nigeria in March. The announcement has sent waves of excitement through the Nigerian creator community, with many taking to social media to celebrate this milestone.

Under the new policy, eligible Nigerian creators can now earn from various monetization features, including in-stream ads, live ads, ads on reels, bonuses, and subscriptions. This opens up a world of opportunities for local talent to showcase their creativity and be rewarded for their efforts on both Facebook and Instagram platforms.

Previously, Nigerian creators faced significant hurdles, often resorting to managing their pages from eligible countries to access monetization features. This change levels the playing field, allowing them to operate and earn directly from their home country.

The move aligns with Meta’s global strategy to empower creators and foster digital entrepreneurship. It follows similar rollouts in countries like the United States, Canada, Australia, and South Korea, where “Ads on Reels” programs have already taken off.

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As Nigeria’s vibrant creator economy embraces this new era of digital monetization, it’s expected to spark a surge in high-quality, locally-produced content. This not only benefits creators but also enriches the social media experience for Nigerian users.

With this development, Meta has opened a new chapter in Nigeria’s digital narrative, potentially transforming social media from a hobby into a viable career path for countless aspiring creators across the nation.