Bluworks, an Egypt-based human resources technology (HRTech) startup, has secured $1 million in its pre-seed funding round. The investment was led by Saudi venture capital firm Khawarizmi Ventures, with participation from Camel Ventures, Acasia Ventures, and a group of angel investors.
Founded in 2022 by Farah Osman, Hussein Wahdan, and Nour Ahmadein, bluworks offers a cloud-based software-as-a-service (SaaS) platform designed to revolutionize the management of blue-collar employees across industries like retail, food and beverage, healthcare, and construction.
The startup’s innovative solution addresses a critical pain point for employers – the manual and error-prone processes involved in managing a blue-collar workforce. From attendance tracking to payroll calculations, businesses often grapple with complex tasks that can lead to penalties, salary deductions, and high employee turnover.
“With so many HR software options on the market, not one is built to manage blue-collar workers,” said Hussein Wahdan, co-founder of bluworks. “The process is so manual that errors frequently occur, causing workers to leave and contributing to high turnover rates.”
By automating HR and operational tasks, bluworks aims to streamline processes, optimize costs, and leverage data-driven insights for better workforce management. The company’s integrated platform bridges the gap between operations, HR, and employees, unifying data points for businesses employing blue-collar workers.
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Already serving thousands of blue-collar workers and clients like Crave, Qahwa, and Cilantro, bluworks has demonstrated promising initial traction. The pre-seed funding will fuel product enhancements, team expansion, and potential expansion into international markets.
“bluworks has identified a real pain point for employers and developed a compelling digital solution focused on a particular niche,” said Aly El Shalakany, Managing Partner at Acasia Ventures. “Initial traction is very promising, and we are confident that bluworks will be able to scale this solution rapidly.”
With the Middle East and Africa home to over 50 million blue-collar workers, the demand for localized workforce management solutions is significant. Investors recognize bluworks’ potential to lead this space, leveraging its team’s local understanding and commercial capabilities.
As bluworks continues to grow, its mission to optimize blue-collar workforce management in the region and potentially beyond could reshape how businesses across industries approach this critical operational challenge, driving efficiencies and empowering a vital segment of the workforce.