Tonic.xyz, a San Francisco based blockchain art platform, was created and founded by Mariam Naficy, a serial entrepreneur with the backing of industry-leading investors and entrepreneurs. Tonic.xyz reimagines the art collectors’ experience and offers access to blockchain art beyond crypto-native consumers, providing a safe space for consumers to learn about and collect generative fine art that bridges the digital and physical worlds. The platform has had a successful start, with its first three fine art auctions selling out in less than three months, generating a total of over $4.2m in both primary and secondary GMV sales. Tonic.xyz’s most recent release, Strands of Solitude, from Parisian generative artist and coder William Mapan, is the second-largest release of the year across the entire generative art market.
Heretic Ventures aims to de-risk venture builds, shorten the time to market and increase the likelihood of success through a rigorous studio ideation and validation method, highly vetted founding teams, and a powerful shared venture platform. The studio brings venture building, business strategy, and creator experience from companies such as Marvel Entertainment, The Boston Consulting Group, IDEO, Syndicate, Tidal, Texas Pacific Group, Creative Artists Agency, and more.
Tonic.xyz’s success has been buoyed by the generative art market’s enormous potential to revolutionize the art market and attract a broader collector base. It offers a unique opportunity to unite the traditional and digital art realms. Gerald Risk, Partner at TTCER, said, “Mariam and the team she is building at Heretic are as special as they come. It is rare to have the opportunity to partner with a high character, proven entrepreneur whom you have known for more than a decade. We jumped at the chance to invest in Heretic generally and Tonic.xyz in particular.”
Tonic.xyz has appointed co-founder Susannah Maybank, the former Head of Digital at Gagosian, as Chief Executive Officer. Maybank said-
“In Mariam, I have found someone I learn from every day, and in Heretic, a team willing to put their full force behind making my vision a success. Mariam has built an experienced, versatile, and kind entrepreneurial team at Heretic, proof of her exceptional ability to spot talent.” Brian Cho, Co-Founder and General Partner at Patron, said, “The early enthusiastic support from their community has been exhilarating, as we at Patron believe the Tonic platform has the power to unite the traditional and digital art realms.”
In conclusion, Tonic.xyz, created by Heretic Ventures, provides a unique opportunity for collectors to learn about and collect generative fine art that bridges the digital and physical worlds. The platform’s early success has demonstrated the potential for the generative art market to revolutionize the art market and attract a broader collector base.