Twitter Blue for Business will let companies link their main accounts to their employees to show that they’re actually working for them.
Twitter has launched Twitter Blue for Business has is rolling out its features to selected businesses. The feature is set to let users and businesses distinguish themselves from others by connecting their affiliated (Individual, Business, and brand) accounts with their parent company’s account. Once linked, the affiliated accounts will get a small badge of their parent company’s profile picture next to their blue or gold verification badge. The brands will have the company’s name in a square badge next to the golden checkmark, whereas people connected to the brand will have a square company badge next to a blue checkmark.
Twitter in a blog post announced that they’re rolling out Twitter Blue for Business, “By creating this connection, we’re making it possible for businesses to create networks within their own organizations–on Twitter. Businesses can affiliate their leadership, brands, support handles, employees or teams. Journalists, sports team players, or movie characters can all be affiliated,” it said. However, currently, it is being rolled out only for a limited number of businesses. However, it will be released to more businesses next year. However, every affiliate will be verified and officially linked to their parent handle on the basis of the list provided by the parent business.
As reported on Twitter’s website, there is no limit to the number of individuals or brands that can be connected to an account by a firm that has subscribed to Twitter Blue for Business. Once linked, the people or brands will be displayed with a blue check mark and a small company badge when they login to their parent company’s account.
As of now, Twitter hasn’t given out any pricing details for the new feature. Any update on pricing, criteria, or process will be shared soon, says Twitter. “In the future, we plan to layer more value into the offering to help businesses and their affiliates get the most from Twitter,” the official post said.