Nowadays, People spend an average of 5hr on their mobiles. Whether you’re focused on driving sales or building a brand, mobile is more important than ever. That’s why a display ad approach that doesn’t include mobile is incomplete.
What you will Learn
This post will cover:
- The importance of trying different ad formats
- Tools to help you quickly develop ads
- Targeting Mobile apps.
Display advertising can help you achieve a lot of different goals. Like finding new customers, or building a brand name. No matter what you’re trying to do, mobile is going to be a really important part of your display advertising approach.
The Importance of trying different ad Formats
Display advertisements are all about capturing the attention of people browsing content online. That holds true in the mobile world as well. But there are a few important differences to consider.
Size:
Think about all of the different types of mobile devices out there. We have smartphones large and small, tablets, phablets, and smartwatches. With so many different devices being used, it’s safe to say that a “one size fits all” approach to display ads isn’t going to work. Just think about it. You might have an ad that is super engaging on a tablet but is oversized, or awkward on a smaller mobile. Or an ad that’s perfect for a phablet, but doesn’t capture the attention of a tablet user.
So, if you want your display ads to be successful on mobile, you’re going to need to experiment a bit.
The first thing you should do is find the right combination of ad formats to fit the devices your audience is using. This will give you a really good opportunity to dramatically increase the reach of your display campaigns.
Interest:
Just like normal display ad campaigns, mobile display campaigns can be targeted to the audience you’re trying to reach, based on their interests. For example, if you’re a plumber, you might target people who are looking at websites that review plumbing services.
Tools to develop Display Ads
You can use the free Google Ad Gallery to quickly create professional-looking ads in all shapes and sizes if you are using the Google Ads platform to run your ads. You can also use Google Ads or other mobile advertising networks like InMobi to target customers based on their interests. For example, you can find out what is essential to your target audience, then you can look for which website offers it. You can also look for goods/services that are complimentary to what you offer, it is likely that those who shop for those goods will likely be interested in your offering.
Targeting Display Ads on to show Mobile Application
What’s unique about the mobile world is you aren’t limited to showing your ads on websites. You can go a step further, and show your ads on mobile apps as well.
Apps have become a huge part of how people spend time on their mobiles. So, it’s more important than ever to include mobile apps in your display ad approach.
You have probably come across display ads on most gaming apps on your phone, some gaming app ads are used to watch ads as an incentive for users to access features meant for premium users. You can take advantage of this unique method of advertising to target specific apps that are relevant to your business. Perhaps ones that provide reviews, how-to information, or DIY content.
So, when people are using those kinds of apps, your ads can appear. By including apps in your mobile display approach, you can reach even more potential customers.
Conclusion
Display ads on mobile are evolving rapidly, as new technologies reshape the landscape. There are multiple mobile ad networks that you can use, such as Google Ads or InMobi.
A display strategy that doesn’t include mobile is incomplete because mobile is a huge part of people’s lives. And a mobile display strategy that doesn’t include apps is also incomplete, for the exact same reason.
Fortunately, it’s easy to experiment with different ad formats and targeting options so that you can find out what works best for you.