The innovation that Metaverse is bringing into the social space leaves tech firms awake to new challenges. Big companies intensifying their efforts on creating enticing metaverse-based worlds as part of their growth strategy. We have the likes of Facebook, Solana, Ripio and loads migrating of integrating metaverse.

Just recently Samsung, a popular electronics company announced her launch to a metaverse world constructed as a part of the Roblox universe. The metaverse experience, called Space Tycoon, will allow users to participate as part of a space station getting resources to design and produce Samsung products.

The virtual world will also offer the opportunity to purchase items for the players’ avatars from a shop. This experience is directed toward a younger audience, which will have the opportunity to learn about the brand and its products.

This is what Jinsoo Kim, executive vice president at Corporate Design Center in Samsung Electronics said about Samsung Space Tycoon:

We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. We will continue to showcase content that can deliver more meaningful and entertaining digital experiences for both our current and future customers.

Samsung announced that Space Tycoon's metaverse-based experience is designed to entertain Gen Z users. It will feature a world in which Samsung products can be constructed by picking their fundamental components. The experience will also include a shop for buying in-game items.

Samsung Metaverse Journey
The company has been actively developing a series of projects in entertainment and gaming with key partners in the area. One of these is the NFT platform launched in partnership with Nifty Gateway, a popular NFT marketplace, that will allow the platform to offer its NFTs via Samsung smart TVs.

In April, the company took part in the Series A funding round for Doubleme, a Korean-based metaverse company. In the same vein, the company launched its store in Decentraland, one of the most popular metaverses, in January.

However, the company has not presented hardware dedicated to supporting these experiences, choosing to focus on the software side of things. While virtual reality and augmented reality are commonly related to the metaverse, some are still a bit sceptical as to what this concept encompasses.

There is more to this story, but I had advised, that we wait and see what will become of Samsung’s space tycoon in the eyes of the metaverse.